What is Best Western Rewards?

Gold Crown Club is now Best Western Rewards: new name, same great rewards

Not yet a member? Join our FREE rewards program >

Exclusive benefits for all members

Best Western offers a lot of Exclusive Extra Services to Best Western Rewards members.
Print your voucher and present it at check-in, you can choose the benefit that you prefer!

You can also turn your BW Rewards points into Lune with TIM, rent a good opportunity of travelling easy with AVIS and fly even higher with Alitalia, KLM and Lufthansa.

Earn bonus points, it's fast & easy!

Want to earn 1000 BW Rewards bonus points for each stay?
Discover how, just looking at the bonus points and double bonus points offers, which Best Western created for you.

Free is Good!

With all the BW Rewards points you collected, you can book a free stay in all the Best Western hotels.
For further information, go to the list of Free Night Voucher. .